NHKA Racing Series

This website, in conjunction with email and Facebook page, keep racers engaged the 357 days we’re not at the track.

Ad announcing the addition of a new engine and range of classes.

The NHKA Racing Series is a New Hampshire go-karting club for which I do all the marketing. And when I say all, I do mean all: writing, design and maintenance of the website; PR and social media; photography and videography; sponsor promotions; design and production of brochures, fliers, postcards, ads, forms, banners, trophies, and apparel; development and writing of rules; conceptualization of the brand and consistent expression of its elements: logo, typography, palette, voice and photo-illustrations.

When I started, the NHKA was on the brink of collapse with events that drew only a few dozen drivers. Today it is one of the largest and fastest growing local clubs in the country. Its events now regularly draw hundreds of people—more than many national-level events.

At times I participate in strategic business planning, like the transformation of our relationship with our nearest competitor from combative to collaborative. By syncing-up rules and offsetting schedules so racers could participate in both series, we increased our attendance by 25%, turning an arch rival into a source of new customers.

While I’m very satisfied with what we’ve achieved as a business, what makes me most proud is the fantastic community we built. Men, women, boys and girls of all ages and nationalities from all walks of life with a shared passion. My faith in humanity is restored at nearly every event by some act of sportsmanship, connection or caring…

A girl, who just finished on the podium for the first time, soaking in a lifetime of confidence from her normally reserved Dad who is hugging her and positively beaming with joy and pride.

A mom struggling to change her son’s tires. She’s sweating and frustrated, but determined.

A guy in his 40s who wants to find out if there’s been a race driver inside him his whole life. Win or lose, he’s having the time of his life and making new friends for the first time in years.

A father and son wrenching on their karts and exchanging ideas. He’s 13 years old and has better collaboration skills than many adults.

Racers deciding to hold a raffle for a competitor diagnosed with cancer. At the banquet, club members give more than $6,000 in just a few hours, and $15,000 over two years.

A community with this level of cohesion doesn't happen often, and certainly doesn’t happen on its own. Here’s the kicker: The club only hosts eight live events per year. The other 357 days, it’s all about communication and keeping the members connected to each other and the racing life they love.

Day at the Track Pamphlet

There’s a lot to learn to start racing. I’ve written a pile of content to help make it easier for new racers to join the fun.

Facebook Page

With only eight races a year, social media is a critical tool for keeping members informed and engaged.

Press Release

When the club gets attention from the national karting press, the pride of our members goes up and so do our entries.

Driving Suit

We designed a driving suit as a cross promotion with our title sponsor.

Event Promotion

With so few races, we’re always building unique reasons to attend into each event to maximize turnout.

T-Shirt Design

NHKA racers’ pride in their club has made it necessary to run multiple printings of these t-shirts.

Ad for Online and Display

Neighbor relations is critical in motorsports promotion. This online ad for the town website (also printed for display) invites people who live near the track to come see a race and give it a try.

Psst! Rollover images for a project description, click to read the copy.